A quick survey conducted among cruise visitors in Tallinn last summer confirms that Estonia’s capital remains a highly rated destination. However, some visitors expressed concerns about prices and ongoing construction.
The survey was carried out over four days at the Old City Harbour, covering passengers from four different cruise ships. A total of 82 people participated, including 70 passengers and 12 crew members, representing 13 different nationalities. The survey explored visitor satisfaction, perceived safety, and spending behavior.
60% of questioned chose the Baltic cruise for the region’s attractive destinations, 30% were influenced by recommendations from friends or family. The rest cited favorable weather or other personal reasons. Satisfaction with both the Baltic cruise experience and Tallinn as a stop was very high, reflected in a Net Promoter Score (NPS) of 72%. This indicates that most visitors found the city both memorable and appealing. Tourists praised Tallinn’s charm, accessibility, and high-quality restaurants.However, some visitors had concerns about the construction works in the City and port area. Also unexpedenly higher prices were concern for some guests.
Still 88% of cruise visitors made purchases, mainly in shops, restaurants, and at attractions. 12% reported no spending, although some of them still visited cafés and restaurants, suggesting actual expenditure may be slightly higher. The average amount spent was around €50 per visitor.
Half of the respondents explored the city through organized excursions, while the other half ventured out independently. Most visitors spent 4 to 6 hours in Tallinn.
A key highlight from the survey was that 100% of respondents felt safe during their visit. This reinforces Tallinn’s reputation as a secure and hospitable destination for international travelers.
The survey was conducted by the trainee of Port of Tallinn marketing department.
(Source: https://www.ts.ee/en/survey-confirms-tallinn-is-a-safe-and-attractive-cruise-destination/)
